Hyatt Centric is a boutique hotel brand owned and operated by Hyatt Hotels Corporation. Hyatt Centric hotels are meant to give guests who wish to discover and immerse themselves in the culture and attractions of their destination a locally inspired experience.
The Hyatt Centric Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
