Hampton Inn logo features a flattened hexagon shape with dark blue background and a red border. The words "Hampton" and "By Hilton" are written in stylized fonts in the center of the emblem. The Hampton Inn logo is a symbol that reflects the atmosphere of the hotel complex, conveying its universality and respectability.
The Hampton brand, founded in 1984 as Hampton Inn, was positioned as an affordable brand by the Holiday Corporation. Over time, it grew into a middle-market hotel brand until becoming Hampton by Hilton in 2007. The brand's dedication to client happiness was clear when it introduced the 100% happiness Guarantee in 1989, distinguishing it from other hotel brands at the time.
The Hampton Inn Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
