The FAP vehicle logo is linked with Fábrica de Automóveis Portuguesa (FAP), a notable carmaker in Portugal that operated from 1921 to 2009. The company's logo includes the abbreviation "FAP" written in a peculiar elongated and compressed form over a white quadrangular shield backdrop.
The FAP Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
