The IPA logo represents Indústria Portuguesa de Automóveis (IPA), a Portuguese carmaker that operated between 1954 and 1958. The company planned to launch unique automotive types targeted to the Portuguese market. The logo conveys the brand's basic principles and commitment to excellence.
The IPA Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
