The Famous Grouse is a blended Scotch whisky brand. Matthew Gloag, a grocer and wine dealer in Perth, Scotland, founded it in 1896. The title "The Famous Grouse" relates to the red grouse, a Scottish bird recognized for its striking look and habitat in the country's moorlands.
The Famous Grouse Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
