Johnnie Walker is a brand of Scotch whisky. It was originally founded in 1820 by John Walker in Kilmarnock, Scotland. Over the years, Johnnie Walker has become one of the most recognizable and widely consumed whisky brands in the world.
The Johnnie Walker Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
