Dongfeng Motor Corporation is one of China's leading vehicle manufacturers, ranking among the country's "Big Four" automakers. Dongfeng, founded in 1969, is based in Wuhan, Hubei Province. It is a state owned company with a diversified portfolio of passenger automobiles, commercial vehicles, and components.
The Dongfeng logo consists of two stylized parts contained in a circular frame, with all lines done in bright red to express energy, power, and confidence. The composition inside the circular frame is similar to a shuriken, with sharp blades and ends created by two V-like structures with arched sides and pointy peaks.
The Dongfeng Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
