Delco Remy is a renowned brand in the automotive industry, founded in 1896 by Charles F. Kettering and Edward A. Deeds. Originally named Dayton Engineering Laboratories Company (DELCO), it later became Delco Remy Division of General Motors in 1918.
The Delco Remy logo features the brand name "Delco Remy" in white text on a black background. A red bar appears below the wordmark. The logo represents the company's specialization on automotive parts, notably starters and alternators, as well as its long history and reputation for producing high quality products.
The Delco Remy Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
