Dacia is a Romanian vehicle company named after the ancient area of Dacia, which mostly corresponds to modern-day Romania. The company was created in 1966 and first produced vehicles under the Dacia name for the local market. Dacia has built a reputation for creating low-cost, dependable automobiles, notably in Eastern Europe.
The Dacia logo debuted in 2021, is an abstract geometric insignia made up of two mirrored "C"-like symbols that symbolize the letters "D" and "C" joined together. The new visual identity aspires to convey simplicity, sturdiness, and a connection to nature, all of which reflect the brand's principles.
The Dacia Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
