The ARO logo symbolizes protection and the capacity to endure any weight, reflecting the robust body and chassis of ARO vehicles. ARO, short for Auto Romania, was a Romanian off-road vehicle manufacturer situated in Câmpulung, Romania. The company began production in 1957 and stopped in 2003. The company was well known for its off-road vehicles and had a substantial presence in the automobile market.
The ARO Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.