Cletrac was a crawler tractor brand manufactured by the Cleveland Tractor Company, headquartered in Cleveland, Ohio, USA. Rollin H. White created the firm in 1916, after previously working for the White Motor firm. Cletrac tractors were renowned for their dependability and durability, especially in agricultural and military applications.
The Cletrac logo features the brand name placed in the center of an oval shape. The brand's mantra "Built to Endure" is visible on the emblem. The logo serves as a symbol of the company's rich history and its contributions to the tractor industry.
The Cletrac Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
