The Carlisle United FC logo is historically significant and symbolic. The design is based on the city coat of arms, which was filed with the College of Arms in 1924. The red wyverns flanking the shield signify the British Kingdom of Cumbria, while the red cross may have originated with Sir William de Carlyell of Cumberland during Edward II's reign. The motto "Be just and fear not" on the scroll is taken from Shakespeare's Henry VIII.
Carlisle United Football Club is a professional football Club headquartered in Cumbria, England. They participate in EFL League One, the third tier of the English football league structure. The team has a significant history, having spent 82 seasons in the Football League, with its lone leave in 2004 and subsequent reinstatement the following year.
The Carlisle United FC Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
