The Oxford United FC logo, designed in 2001 by club steward Rob Alderman, depicts an ox head encased within a circular river pattern and encircled by a shield. This design aims to update and unite the many badge variations used by the club, highlighting the power of the ox head motif.
Oxford United Football Club is a professional association football team based in Oxford, England. They participate in League One, the third tier of the English football league system.
The Oxford United FC Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.