The Hartlepool United FC logo reflects the town's history and identity. The logo depicts a hart, a male deer, standing on water. This design is a heraldic pun on the town's name, "Hart-le-pool," combining the image of the hart and the aquatic element. The logo represents the club's link to Hartlepool and its distinct past.
Hartlepool United Football Club is a professional association football team based in Hartlepool, County Durham, England. The team participates in the National League, the fifth tier of the English football league system.
The Hartlepool United FC Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.