Southend United FC logo is a blue and white color theme crest divided into four parts bearing symbolic elements like a shrimp, football, water waves and swords. The shrimp reflects the club's nickname, "The Shrimpers," which is a reference to the area's maritime industry.
Southend United FC is a professional association football club based in Southend-on-Sea, Essex, England. They play in the National League, the fifth division of English football. The club was established in 1906 and has a long history of participation in several competitions, including the Southern League and the Football League.
The Southend United FC Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.