Cargotec is a Finnish company specializing in lifting equipment, established in 2005, and its mission goes beyond mere commercial success to ensure sustainable freight flow for global trade.
The Cargotec logo emanates strength, dependability, and skill, making it an appropriate symbol for a prominent producer of lifting equipment. The logo shows an elephant, which represents strength, longevity, and dependability.
The Cargotec Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.