The Bvlgari logo is a simple wordmark logo presented in a black font. The logo features the unique use of the letter "V" instead of "U" in the word "Bvlgari," a change that was introduced in 1934 by the founder's sons to create a link with ancient Rome and the classical Latin alphabet. The logo's design reflects the brand's heritage and craftsmanship, with roots dating back to 1884 when Sotirios Boulgaris founded the company in Rome.
Bvlgari is an Italian luxury company renowned for its jewels, watches, perfumes, accessories, and leather items. Sotirios Voulgaris created the firm in 1884 in Rome, Italy. Originally, Bvlgari specialized on jewelry design influenced by Greek and Roman art, but it has now evolved into a variety of other luxury product lines.
The Bvlgari Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
