The Boston Celtics logo depicts a leprechaun dressed in green and white, wielding a shillelagh and wearing a black hat. The leprechaun is depicted winking with his left eye, pointing upward with his right index finger, and spinning a basketball on one finger. The team's official colors are green, gold, brown, beige, and black. The logo reflects the team's iconic place in sports history, as well as its strong ties to its legacy and identity.
The Boston Celtics are a professional basketball club headquartered in Boston, MA. In the National Basketball Association, they play in the Eastern Conference's Atlantic Division. The Celtics are one of the most successful clubs in NBA history, having won a record 17 championships, the most recent being in 2008.
The Boston Celtics Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
