Boomplay is a music streaming and download service based in Africa, primarily in Nigeria, Ghana, Kenya, Tanzania, and Uganda. Transsnet Music Limited, a joint venture between Chinese mobile phone manufacturer Transsion and Chinese internet business NetEase, established it in 2015.
The Boomplay Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
