Tidal is a music and video streaming service owned by Jay-Z and a group of other musicians. Tidal was created in 2014. It distinguishes itself from other streaming services by providing high-quality, lossless audio and exclusive content from diverse artists.
The Tidal Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
