Better Cotton is a sustainable cotton initiative aimed at reducing the negative impact of cotton production on the environment and communities. The initiative provides guidelines and standards for cotton production that emphasize practices such as reduced water usage, reduced pesticide usage, and fair labor conditions.
The Better Cotton Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
