WaterAid is an international non-profit organization that works to improve access to safe water, sanitation, and hygiene (WASH) in some of the world's poorest communities.
The WaterAid Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
