The Clinton Health Access Initiative (CHAI) is a global health organization founded in 2002 by former US President Bill Clinton. CHAI works to reduce the burden of disease for people living in low- and middle-income countries, with a focus on improving access to essential medicines and diagnostics.
The Clinton Health Access Initiative Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
