Berliet was a French producer of automobiles, buses, trucks, and military equipment. Marius Berliet founded the firm in 1899, and it played a vital part in the development of the French automobile sector.
The Berliet logo is a simplified depiction of a locomotive's front, resembling a sphere pierced by an arrow or a sphere with a hole in the center. It represents the brand's growth and strength, representing the company's legacy, innovation, and commitment to producing high-quality automobiles.
The Berliet Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
