Beats by Dr. Dre is a headphone, earphone, and speaker brand. It was launched in 2008 by music producer and rapper Dr. Dre and record executive Jimmy Iovine. The brand soon gained popularity due to its beautiful design and high-quality sound. Beats by Dr. Dre was purchased by Apple Inc. for $3 billion in 2014.
The Beats by Dre Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
