Bayer is a multinational pharmaceutical and life sciences company headquartered in Leverkusen, Germany. It is one of the largest pharmaceutical companies in the world and operates in various segments, including pharmaceuticals, consumer health, agriculture, and animal health. Bayer is known for its contributions to the healthcare and agriculture industries.
The Bayer logo was introduced in 1904 with the word "BAYER" printed vertically and horizontally, sharing the letter "Y". The Bayer Cross logo represents the Bayer Group, which was created more than 150 years ago.
The Bayer Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
