The AWZ car logo is a spherical logo shaped like a wheel, with the letters A, W, and Z constituting the logo. It was fitted to the AWZ P70, a compact family automobile manufactured in East Germany by VEB Automobilwerke Zwickau between 1955 and 1959. The P70 featured a fully new Duroplast body on a wooden chassis and plywood floor, and it was one of the first automobiles manufactured with an all-plastic body.
The AWZ Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
