Arizona State University (ASU) is a public research university in Tempe, Arizona, United States. ASU, which is known for its creativity and accessibility, offers a wide range of undergraduate and graduate programs, with an emphasis on entrepreneurship and interdisciplinary research. The university offers a robust online education platform, ASU Online, and is known for its environmental dedication. The Arizona State University (ASU) Logo has a sunburst image signifying Arizona's sunny climate, flanked by the university's initials. The color palette frequently contains the official colors of ASU, maroon and gold, and the typography is created for modern aesthetics and readability.
The ASU Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
