Asahi Breweries is one of Japan's largest beer makers. They are well-known for popular beer labels like Asahi Super Dry, Asahi Black, and Asahi Prime Rich. Asahi Super Dry, which was debuted in 1987, is their flagship product and one of Japan's best-selling beers.
The Asahi Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
