Amazon is a multinational technology company based in Seattle, Washington, United States. It was founded by Jeff Bezos in 1994 as an online bookstore and has since grown into one of the largest online retailers in the world, offering a wide range of products and services, including books, electronics, clothing, groceries, and more.
The Amazon Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
