Thredup is an online secondhand clothing store that allows users to buy and sell gently used clothing and accessories. The company was founded in 2009 and has since grown to become one of the largest online consignment and thrift stores in the United States.
The Thredup Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
