Alfa Romeo is an Italian automobile company with a long history of producing sporty and opulent vehicles. The firm was formed in 1910 in Milan, Italy, and its name is a mixture of two elements: "Alfa," an abbreviation for Anonima Lombarda Fabbrica Automobili (Lombard Automobile Factory, Public firm), and "Romeo," the surname of one of the company's founders, Nicola Romeo.
The Alfa Romeo logo has a circular logo with a red cross on a white backdrop as a tribute to the city of Milan. The most distinguishing feature of the logo is the "Biscione," a heraldic charge depicting a snake or dragon. This sign is thought to be derived from a serpent-adorned keepsake brought to Milan during the Crusades. The logo also features the letters "ALFA" and "ROMEO," which reflect the company's name and its founder's initials, respectively.
The Alfa Romeo Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
