AEG (Allgemeine Elektricitäts-Gesellschaft) is a German electrical engineering company that was founded in Berlin in 1883 by Emil Rathenau. Originally, AEG produced electrical equipment and machines, and was one of the pioneers of electrification in Germany.
The AEG Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
