ABB (ASEA Brown Boveri) is a multinational corporation that specializes in power and automation technologies. The company was founded in 1988 through the merger of two companies: ASEA AB, a Swedish electrical company, and BBC Brown Boveri, a Swiss electrical engineering company.
The ABB Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
