ABC Motors manufactured automobiles, airplanes, motor scooters, and road and air engines. Ronald Charteris founded it in Hersham, Surrey, England in 1912, and it ceased operations in 1951 after being absorbed by Vickers.
ABC Motors logo is a circular emblem with a strong, smooth monogram on it. The text is in a bubbly, curving typeface, with the outermost "A" and "C" smaller than the middle "B." There is a bold dot next to the final letter. The logo is designed in a warm yellow color on a black backdrop.
The ABC Motors Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
