5 Seconds of Summer (abbreviated 5SOS) is an Australian pop-rock band who rose to international prominence in the mid-2010s. Luke Hemmings (lead vocals, guitar), Michael Clifford (guitar, vocals), Calum Hood (bass guitar, vocals), and Ashton Irwin (drums, vocals) make up the band. They formed in 2011 in Sydney, Australia, and gained popularity through releasing renditions of popular songs on YouTube.
The 5 Seconds of Summer 5SOS Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
