12 Years a Slave is a 2013 historical drama film. It is based on Solomon Northup's 1853 memoir of the same name, written by a free African-American man who was kidnapped and sold into slavery in the mid-nineteenth century. The film was directed by Steve McQueen and stars Chiwetel Ejiofor, Lupita Nyong'o, Michael Fassbender, and Benedict Cumberbatch among others.
The 12 Years a Slave Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
