Universiti Teknologi MARA (UiTM) is a Malaysian public institution. Established in 1956, it is one of the country's major institutions, specializing in delivering education and training in a variety of subjects, including business, science, technology, and humanities. UiTM has several campuses around Malaysia and is noted for its emphasis on professional and technical education.
The UiTM logo incorporates various significant elements. The logo has a three-leveled engraving of the institution name. The Arabic calligraphy inscription "Usaha Taqwa Mulia" denotes spirituality and nobleness, which is consistent with the university's ideology.
The UiTM Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.