The Russian juice brand "Rich" was launched in 1997. It is a well known and popular juice brand in Russia, offering a wide range of fruit and vegetable juices, nectars, and fruit drinks. "Rich" is known for its diverse flavor palette and high-quality products.
The Rich Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.