CapriSun is a well-known brand of fruit juice drink that is distinguished by its distinctive pouch packaging. It was invented in 1969 by German entrepreneur Rudolf Wild and is now held by the German business Deutsche SiSi-Werke Betriebs GmbH, a subsidiary of the Eckes-Granini Group.
The CapriSun Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
