YouTube Kids is a version of the popular video-sharing platform, YouTube, that is designed for children aged 12 years and under. It offers a curated selection of videos that are appropriate for children, with features and settings aimed at providing a safer viewing experience.
The YouTube Kids Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.