Google Currents is a social networking and content sharing platform developed by Google. It was launched in December 2011 and was designed to allow users to share and read articles, videos, and other content from publishers and individuals.
The Google Currents Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.