Tumblr is a microblogging and social networking platform that allows users to post multimedia content and share it with others. It was launched in 2007 and acquired by Yahoo in 2013, which was then acquired by Verizon in 2017. In 2019, it was acquired by Automattic, the parent company of WordPress.
The Tumblr New Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
