Xerox Corporation is an American multinational technology company that specializes in document management solutions, including printers, copiers, and digital printing presses. The company was founded in 1906 as The Haloid Photographic Company and later changed its name to Xerox Corporation in 1961.
The Xerox Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
