The Wrexham AFC logo has significant importance. The top portion shows the Prince of Wales' feathers, along with the words "Ich Dien," which means "I serve" in German. In old Welsh, "Eich Dyn" translates to "Your Man," and is thought to be the original motto of the Prince's 14th-century shield of arms. The green background reflects one of the colors seen on the Welsh flag. The main area has two dragons representing Wales, each carrying a football to signify the club's sport, over a white backdrop, the second color of the Welsh flag. The bottom portion has a motto banner with the club's name and the year of its founding.
Wrexham AFC, founded in 1864, is Wales' oldest club and the world's third oldest professional football team. The club has a strong history, having won several trophies including the Welsh Cup and the FA Trophy.
The Wrexham AFC Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
