The Worthing FC logo includes three fishes, referencing the club's nickname "The Mackerel Men". The logo's design with the three fish is an homage to this longtime nickname for the club, which most likely originates from Worthing's seaside location and historical relationship with fishing.
Worthing FC, sometimes known as Worthing FC, is a semi-professional football club situated in West Tarring, Worthing, West Sussex, England. Established in 1886, the club has a long history of success, including several league titles and cups throughout the years. Currently, they compete in the National League South and play their home games at Woodside Road.
The Worthing FC Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
