World Triathlon is the international regulatory body for triathlon and other multi-sport disciplines like duathlon, aquathlon, and paratriathlon. It was created in 1989 as the International Triathlon Union (ITU), but in 2020 it changed its name to World Triathlon.
The World Triathlon Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
