World Central Kitchen is a non-profit organization founded by chef José Andrés in 2010. Its mission is to provide meals to communities affected by natural disasters, humanitarian crises and poverty.
The World Central Kitchen Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
