Mercy Corps is a global humanitarian organization that was founded in 1979. The organization aims to alleviate poverty, suffering, and oppression by helping people build secure, productive and just communities.
The Mercy Corps Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
