The West Coast Customs logo features the brand name "West Coast Customs" in a custom script lettering with unique shapes and elaborate details, giving it a distinctive and almost music band-like appearance. The color scheme, often including white, black, and blue, is inspired by the beaches of California, where the company is based.
West Coast Customs is a recognized vehicle customizing company situated in Burbank, California, USA. It became known for its reality TV show "Pimp My Ride," which ran on MTV from 2004 to 2007. The show's host, Xzibit, demonstrated the shop's work changing regular automobiles into lavish and highly personalized marvels.
The West Coast Customs Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.